Blue DirectionsSM — A Private Exchange Solution

Help your group clients offer more health insurance options and control costs

Blue Directions for Small Business

Blue Directions for Small Business* lets employees see available:

  • Group health plan options
  • Individual health insurance options

This allows them to decide whether or not they want to select coverage offered by their employer.

Visit us again for more details on our private exchange solution for groups with 1–50 employees.

*Currently offered to new small group clients.

Blue Directions for Individuals

Blue Directions has a private exchange solution for individuals. This cost-free option is available in all states and may be of interest:

  • To employees who aren't eligible for benefits (such as part-time or seasonal workers)
  • As an alternative to COBRA coverage
  • To retirees before they turn age 65
  • To employees with family and friends who don't have access to affordable
    employer-sponsored health coverage

Visit us again for more details on our private exchange solution for individuals.

Help your clients change their health care benefits program to one that’s simple and affordable.

Talk to your BCBSMT representative for details about our private exchange.


If you have any questions about using BAE, check out the virtual Help Center (available on the BAE home page) or call the Internet Help Desk at 888-706-0583. We are available to assist you Monday through Friday from 6 a.m. to 9 p.m. and Saturday from 6 a.m. to 2:30 p.m. MT.